BEATING THE ALGORITHM

Monday, October 16, 2017



I've had a few thoughts on algorithms over the last few months.

Mostly, it's been that they suck. A lot.

Social media is a huge part part of our daily lives, and for a lot of us, a huge part of our jobs. It's great to shop, search, connect, share, and be able to create big things out of the smallest moments, but for a large percentage of people it's only become a source of complaint for the last few months.

What was once a varied range of platforms where everything you posted was visible has now become contorted over time and restricted, taking our ownership and fun with it.

It's difficult to face that after years of visible success, hard work, and in some cases, excessive amounts of time spent perfecting themes and engagement to grow, but on the other hand it's made me realise more than ever that I'm not giving up my power and fun for no one - and that includes apps.

I love Instagram, YouTube, blogging, but the more people find fault in platforms the less I want to try. It shows how easy it is, how easily we get caught up in the algorithms, lack of engagement, the fact a new post hasn't performed well, or that we don't have the time to produce quality consistently.

But I've finally come to an agreement with my ego, to shrug off the inconvenience' of 'Social Media Guilt when Underperforming'. I'm done with annoying pangs of shame and embarrassment, the hours spent trying to plan and perfect, and accepted the situation for what it is - an opportunity to be okay with myself.

Because it all stems down to self-worth at the end of the day doesn't it? Can we still feel happy in ourselves whether a post gets 100 or 10,000 likes? Can we still feel proud if a post gets 50 or 500 hits in a day?

I totally understand that engagement numbers mean so much more than 'these people like me', it's work and job opportunities for a lot of us, but the bottom line is that this isn't our fault, this all happened because someone got greedy or wanted to only showcase certain media to appease others.

I'm not going to beg, I'm not going to pay, and I'm certainly not going to let it stop me from sharing. Sure, I can identify what performs better and that might not include the fun in-the-moment shot I want to upload to my grid, but I'll do it anyway.

I won't get worked up about it, but I certainly won't appease it either - from creators being penalised for discussing important topics to Instagram forcing you to pay for a service it should already be providing, we can make those at the top and developing listen whilst keeping our own happiness and worth in check.

It's one of many things within social media that add to a growing negativity in our self-worth, and it's something we need to change the mindset of - Hannah's post is great for pinpointing the little changes we can make to feel better overall - and until the day comes where we go all Braveheart and rise up against the non-chronological feed, I'm going to keep in mind that these algorithms don't define me, my work, or my worth, and they never will.

What are your thoughts on the algorithm changes over the last few years? Do you find yourself using them less and less or are you striving to keep them afloat?

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